About Charlotte & Sage

You know the feeling. You buy something because it looked perfect on the model, and the moment it's on you, it just isn't. That exact feeling is the whole reason Charlotte & Sage exists.

It started at a kitchen table in Melbourne, over a pot of tea that had long gone cold, with two sisters complaining about the same thing they'd been complaining about for years, that it was nearly impossible to find clothes that actually felt like they were made for the women wearing them.

Two Sisters, One Closet

Charlotte and Sage Sutherland grew up sharing a wardrobe long before they ever shared a business. As girls, they swapped dresses, borrowed each other's shoes without asking, and argued over the same mirror every Sunday before church. That habit of sharing never really left them. Decades later, both in their forties, both busy with families and full lives, they found themselves having the same conversation again and again, this time about how hard it had become to shop.

Everything felt the same. Racks full of pieces cut for someone twenty years younger, or so plain they disappeared the moment you put them on. Charlotte, the more practical of the two, started keeping a note on her phone of everything she wished existed. Sage, always the dreamer, started sketching. What began as a shared frustration slowly turned into a shared project, and eventually, into Charlotte & Sage.

Designed for real life

Neither sister came from fashion. Charlotte spent years in logistics, Sage in interior styling, but that turned out to be exactly the point. They weren't designing for a runway, they were designing for themselves, and for women like them, women picking up kids from school, running to meetings, meeting friends for lunch, and wanting to feel put together without spending an hour deciding what to wear.

Every piece Charlotte & Sage carries gets tried on by one of the sisters first, usually both. If it doesn't move well, if it pulls in the wrong place, if it isn't something they'd wear themselves on a Tuesday, it doesn't make the cut.Neither sister came from fashion. Charlotte spent years in logistics, Sage in interior styling, but that turned out to be exactly the point. They weren't designing for a runway, they were designing for themselves, and for women like them, women picking up kids from school, running to meetings, meeting friends for lunch, and wanting to feel put together without spending an hour deciding what to wear.

Every piece Charlotte & Sage carries gets tried on by one of the sisters first, usually both. If it doesn't move well, if it pulls in the wrong place, if it isn't something they'd wear themselves on a Tuesday, it doesn't make the cut.

A brand built on trust

What started as two sisters and a shared wardrobe has grown into something neither of them expected, a small community of women across Australia who trust Charlotte & Sage with more than just an outfit. Every order is still packed with the same care as the very first one they sent out themselves. Every piece still has to earn its place the same way it always has, by being something Charlotte or Sage would happily wear themselves.


Why women choose Charlotte & Sage

  1. Free shipping across Australia with AusPost
  2. 30-Day Sutherland Sister Guarantee
  3. Hand-picked in small numbers, tried on by the sisters themselves
  4. Real replies from real people, not a call centre

Thank you for being part of this story.

With love,

Charlotte & Sage Sutherland